Explore professional SEO guides, proven strategies, and real-world success stories from our Barcelona SEO consultancy team. Updated with insights for 2026.https://ighenatt.es/en-UShttps://ighenatt.es/en/blog/rag-seo-retrievable-documentation/https://ighenatt.es/en/blog/rag-seo-retrievable-documentation/How to prepare public documentation for search, RAG and LLM pipelines with stable URLs, chunks, anchors, Markdown alternates, freshness and traceable sources.Sat, 02 May 2026 00:00:00 GMTTechnical SEORAG SEO documentationretrievable documentationlanguage models SEOgenerative AItechnical SEOMarkdownAI source traceabilityGEOhttps://ighenatt.es/en/blog/multimodal-ai-search-visual-seo/https://ighenatt.es/en/blog/multimodal-ai-search-visual-seo/How to prepare images for AI Mode, Lens and Search Live: visual entities, surrounding text, captions, ImageObject, licensing, accessibility and measurement.Thu, 30 Apr 2026 00:00:00 GMTTrendsmultimodal searchvisual SEOGoogle LensAI Mode Google SearchImageObjectlocal SEOProduct schemaweb accessibilityhttps://ighenatt.es/en/blog/ai-citable-content-patterns/https://ighenatt.es/en/blog/ai-citable-content-patterns/A practical library of patterns, source hierarchy and before/after rewrites for turning SEO copy into AI-citable passages.Tue, 28 Apr 2026 00:00:00 GMTSEOcitable contentGEOAI Overviewseditorial SEOAI source traceabilitylanguage models SEOhttps://ighenatt.es/en/blog/llms-txt-seo-ai-guide/https://ighenatt.es/en/blog/llms-txt-seo-ai-guide/What llms.txt can and cannot do for AI SEO: robots.txt and sitemap differences, a practical example, llms-full.txt governance and validation.Sun, 26 Apr 2026 00:00:00 GMTTechnical SEOllms.txtAI SEO technical guideGEOrobots.txtXML sitemapllms-full.txtAI crawlerstechnical SEOhttps://ighenatt.es/en/blog/measure-ai-visibility-seo/https://ighenatt.es/en/blog/measure-ai-visibility-seo/An advanced methodology for measuring presence in ChatGPT, Gemini and Perplexity: prompt corpus design, repeated runs, uncertainty, citations, mentions, referrals and conversions.Fri, 24 Apr 2026 00:00:00 GMTSEOAI visibilityGEOChatGPT SearchPerplexityGemini AI Search SEOSEO measurementGA4 AI SEO measurementGoogle Search Consolehttps://ighenatt.es/en/blog/google-ai-mode-conversational-search/https://ighenatt.es/en/blog/google-ai-mode-conversational-search/How to adapt SEO for Google AI Mode: query fan-out, follow-ups, Search Live, Chrome AI Mode, and measurement without confusing it with AI Overviews.Wed, 22 Apr 2026 00:00:00 GMTTrendsAI Mode Google SearchGoogle Searchconversational searchquery fan-outSearch LiveAI OverviewsChrome AI ModeGEOhttps://ighenatt.es/en/blog/programmatic-seo-scale-pages-templates/https://ighenatt.es/en/blog/programmatic-seo-scale-pages-templates/Airbnb generates millions of pages from templates and unique data. Learn the programmatic SEO framework for scaling without Google's Helpful Content penalties.Mon, 20 Apr 2026 00:00:00 GMTSEOprogrammatic SEOprogrammatic pagesSEO templatesHelpful Content Updatescaling SEO contentprogrammatic long tailSEO datasetthin content penaltyhttps://ighenatt.es/en/blog/ai-bots-log-analysis-gptbot-claudebot/https://ighenatt.es/en/blog/ai-bots-log-analysis-gptbot-claudebot/Every day, GPTBot and ClaudeBot crawl your site without Google Analytics recording a single visit. Learn to detect AI bots in your server logs and decide strategically what to block and what to allow.Thu, 16 Apr 2026 00:00:00 GMTTechnical SEOGPTBot logsClaudeBot analysisAI bots crawlingllms.txt protocolserver log analysisblock AI crawlersPerplexityBottechnical SEO AIhttps://ighenatt.es/en/blog/entity-seo-ai-optimization-guide/https://ighenatt.es/en/blog/entity-seo-ai-optimization-guide/Google's Knowledge Graph connects entities, not keywords. Learn how to build your brand's identity as a semantic node so that ChatGPT and AI Overviews cite you.Sun, 12 Apr 2026 00:00:00 GMTTrendsentity SEOGoogle Knowledge GraphsameAs schemaWikidata SEObrand mentions AIentity optimisationAI Overviews brandLLM citabilityhttps://ighenatt.es/en/blog/cro-seo-optimise-traffic-conversion/https://ighenatt.es/en/blog/cro-seo-optimise-traffic-conversion/SEO brings the audience, CRO converts it. Learn to map pages on a traffic x conversion matrix, prioritise A/B tests on organic landing pages, and use Hotjar or Clarity to multiply revenue.Fri, 10 Apr 2026 00:00:00 GMTOptimizationconversion rate optimisationA/B testing for SEOlanding page conversionorganic conversion funnelHotjar heatmapslanding page optimisationSEO and conversionhttps://ighenatt.es/en/blog/kit-digital-seo-grants-smes-spain/https://ighenatt.es/en/blog/kit-digital-seo-grants-smes-spain/Spain's Kit Digital programme funds up to 2,000 EUR in SEO services for SMEs and freelancers. Here is how to apply for the Advanced Internet Presence category step by step.Thu, 09 Apr 2026 00:00:00 GMTSEOKit Digital 2026 SpainSEO digitalisation grantsgovernment grants web positioningKit Digital digitalisation agentSME digitalisationsubsidised SEO budgetdigital vouchershttps://ighenatt.es/en/blog/google-ads-seo-synergies-roi/https://ighenatt.es/en/blog/google-ads-seo-synergies-roi/Google Ads search term reports are untapped SEO intelligence. Learn how sharing data between PPC and SEO teams validates keywords, cuts CPA, and multiplies returns across both channels.Wed, 08 Apr 2026 00:00:00 GMTSEOSEO SEM synergiesGoogle Ads data for SEOomnichannel search strategyROAS vs organic ROIAds and SEO trafficshared SEO SEM keywordsdigital marketing budgethttps://ighenatt.es/en/blog/amazon-seo-product-ranking-guide/https://ighenatt.es/en/blog/amazon-seo-product-ranking-guide/Amazon is a search engine where every query carries purchase intent. Learn how the A10 algorithm works, how to optimise listings, and which tools to use for marketplace keyword research.Tue, 07 Apr 2026 00:00:00 GMTOptimizationAmazon A9 algorithmAmazon listing optimisationAmazon product keywordsAmazon SEO vs Google SEOAmazon PPC advertisingAmazon product listingsmarketplace SEOhttps://ighenatt.es/en/blog/seo-social-media-integrated-strategy/https://ighenatt.es/en/blog/seo-social-media-integrated-strategy/Social media does not affect rankings directly, but the indirect mechanisms are powerful: brand mentions, natural backlinks and amplified E-E-A-T signals. Here is how the social-to-SEO pipeline works.Mon, 06 Apr 2026 00:00:00 GMTTrendssocial media SEOsocial signals SEOLinkedIn SEO businesscontent amplificationsocial media organic trafficmultichannel SEO strategybrand mentions Googlehttps://ighenatt.es/en/blog/negative-seo-detect-protect-website/https://ighenatt.es/en/blog/negative-seo-detect-protect-website/Over 422,000 sites suffered negative SEO attacks in 2024. Learn the 3-layer defence protocol — monitor, contain, and disavow — to shield your website before it is too late.Sun, 05 Apr 2026 00:00:00 GMTTechnical SEOnegative SEO attacktoxic backlinksGoogle disavow filenegative SEO protectionGoogle Search Console alertsbacklink profileSEO cybersecurityhttps://ighenatt.es/en/blog/duplicate-content-detection-solution-seo/https://ighenatt.es/en/blog/duplicate-content-detection-solution-seo/Identical text across multiple URLs silently dilutes your domain authority. Technical guide to detecting and resolving duplicate content in 2026.Sat, 04 Apr 2026 00:00:00 GMTTechnical SEOduplicate contenttechnical SEOcanonical tagURL parametersScreaming Frogindexationecommerce SEOhttps://ighenatt.es/en/blog/youtube-seo-video-ranking/https://ighenatt.es/en/blog/youtube-seo-video-ranking/YouTube processes 3 billion searches per month and its videos appear in Google's AI Overviews. Learn how the algorithm works and which signals to optimise.Fri, 03 Apr 2026 00:00:00 GMTTrendsYouTube SEOvideo rankingYouTube algorithmvidIQ for YouTubeTubeBuddyaudience retentionthumbnail CTRhttps://ighenatt.es/en/blog/xml-sitemaps-indexing-guide/https://ighenatt.es/en/blog/xml-sitemaps-indexing-guide/Sitemap types, correct structure, fields Google ignores, and how to submit them in GSC. Everything you need so Googlebot actually finds your pages.Thu, 02 Apr 2026 00:00:00 GMTTechnical SEOxml sitemapindexationGoogle Search Consoletechnical SEOcrawlinghttps://ighenatt.es/en/blog/robots-txt-configuration-errors-seo/https://ighenatt.es/en/blog/robots-txt-configuration-errors-seo/The most dangerous robots.txt errors are the ones nobody detects: silent blocks that prevent key pages from being indexed for months.Wed, 01 Apr 2026 00:00:00 GMTTechnical SEOrobots.txtGooglebotindexationtechnical SEOrobots.txt configurationrobots.txt errorsweb crawlinghttps://ighenatt.es/en/blog/google-analytics-4-seo-measurement-guide/https://ighenatt.es/en/blog/google-analytics-4-seo-measurement-guide/Learn to configure GA4 to measure SEO performance: organic conversion events, audience segments, GSC integration and key engagement metrics.Tue, 31 Mar 2026 00:00:00 GMTSEOGoogle Analytics 4SEO measurementGA4 organic trafficSEO metricsGoogle Search ConsoleSEO conversionsGA4 eventshttps://ighenatt.es/en/blog/301-302-redirects-complete-seo-guide/https://ighenatt.es/en/blog/301-302-redirects-complete-seo-guide/How 301, 302, 307, and 308 redirects work in SEO: PageRank flow, redirect chains, redirect loops, JavaScript redirects, and the most costly mistakes in site migrations.Mon, 30 Mar 2026 00:00:00 GMTSEO Tecnico301 302 redirects SEO301 redirect302 redirecttechnical SEOsite migrationredirect chainsPageRankhttps://ighenatt.es/en/blog/eeat-authority-content-seo-google/https://ighenatt.es/en/blog/eeat-authority-content-seo-google/Google added a second E to E-A-T in 2022 and changed the rules for authoritative content. Learn what separates experience from expertise, how to optimise your author bio pages, and which specific signals Google uses to evaluate authority in 2026.Sun, 29 Mar 2026 00:00:00 GMTTendenciasE-E-A-T signals SEOSEO authorityexperience SEOQuality Rater GuidelinesYMYL pages SEOauthor biosauthor schematrust signalshttps://ighenatt.es/en/blog/server-log-analysis-seo-crawling-guide/https://ighenatt.es/en/blog/server-log-analysis-seo-crawling-guide/Server logs reveal what Google Search Console does not show: which URLs Googlebot crawls, how often, and where crawl budget is wasted. This guide covers Apache/Nginx format, bot identification, tools and Python-based analysis.Sat, 28 Mar 2026 00:00:00 GMTSEO Tecnicoserver log analysistechnical SEOcrawlingGooglebotcrawl budgetScreaming Frog Log AnalyzerOnCrawl log analyzerPython SEOhttps://ighenatt.es/en/blog/ctr-optimization-organic-clicks-serp/https://ighenatt.es/en/blog/ctr-optimization-organic-clicks-serp/Organic CTR is the most underused traffic lever in SEO. Learn how to optimise title tags, meta descriptions and structured data to earn more clicks from your current Google positions.Fri, 27 Mar 2026 00:00:00 GMTSEOorganic CTRSERP positioningtitle tagsmeta descriptionsstructured dataGoogle Search Consolehttps://ighenatt.es/en/blog/content-pruning-outdated-content-seo/https://ighenatt.es/en/blog/content-pruning-outdated-content-seo/Deleting content can multiply your organic traffic. Learn how to audit your site with GSC, identify pages harming your site quality, and apply the delete-update-consolidate framework to recover rankings.Thu, 26 Mar 2026 00:00:00 GMTSEOcontent pruningoutdated contenttechnical SEOcontent auditcrawl budgetGoogle Search Consolethin contenthttps://ighenatt.es/en/blog/google-business-profile-advanced/https://ighenatt.es/en/blog/google-business-profile-advanced/Most businesses set up their GBP once and forget it. Those who dominate local SEO publish weekly posts, actively manage Q&A, select strategic attributes, and analyze GBP Insights with specific metrics. The difference between appearing and dominating.Wed, 25 Mar 2026 00:00:00 GMTSEO LocalGoogle Business Profilelocal SEOadvanced GBPGoogle Postsreview managementQ&A Google Business ProfileGBP Insightslocal SEO Barcelonahttps://ighenatt.es/en/blog/featured-snippets-position-zero/https://ighenatt.es/en/blog/featured-snippets-position-zero/12–15% of Google searches trigger a featured snippet, but visibility dropped 64% in 2025 due to AI Overviews. Learn how to structure content for position zero: paragraph, list and table formats, when it's worth pursuing, and how to prepare for AI citation too.Tue, 24 Mar 2026 00:00:00 GMTSEOfeatured snippetsposition zeroon-page SEOvoice searchcontent optimizationGoogle SERPhttps://ighenatt.es/en/blog/inp-interaction-to-next-paint-guide/https://ighenatt.es/en/blog/inp-interaction-to-next-paint-guide/INP replaced FID in March 2024 as the Core Web Vital for interactivity. Learn what it measures, why 23% of mobile sites still fail it, and how to optimize event handlers, long tasks, and the scheduler API.Mon, 23 Mar 2026 00:00:00 GMTRendimiento WebINPInteraction to Next PaintCore Web Vitalsweb performanceinteractivityJavaScript optimizationhttps://ighenatt.es/en/blog/web-accessibility-seo-benefits/https://ighenatt.es/en/blog/web-accessibility-seo-benefits/94.8% of websites fail WCAG. Learn how accessibility improvements — alt text, semantic HTML, ARIA, heading structure — directly impact technical SEO and why the European Accessibility Act demands action in 2026.Sun, 22 Mar 2026 00:00:00 GMTSEOweb accessibilitySEOWCAGsemantic HTMLEuropean Accessibility Actalt texthttps://ighenatt.es/en/blog/site-architecture-seo-structure/https://ighenatt.es/en/blog/site-architecture-seo-structure/Discover how site architecture affects technical SEO: URL structure, page depth, silo and flat models, and how to design a structure Googlebot can crawl efficiently.Sat, 21 Mar 2026 00:00:00 GMTTechnical SEOsite architecturetechnical SEOURL structureSEO silocrawl budgetinternal linkinghttps://ighenatt.es/en/blog/google-search-console-practical-guide/https://ighenatt.es/en/blog/google-search-console-practical-guide/Learn how to use Google Search Console to improve your search rankings in 2026. From initial setup to AI-powered reports, this practical guide covers everything you need to maximize the value of Google's free SEO tool.Fri, 20 Mar 2026 00:00:00 GMTTechnical SEOGoogle Search ConsoleSEOTechnical SEOSEO ToolsWeb Performancehttps://ighenatt.es/en/blog/keyword-research-practical-seo-method/https://ighenatt.es/en/blog/keyword-research-practical-seo-method/Learn the professional keyword research method for 2026: from search intent to content plan. With tools, common mistakes and the step-by-step process used by SEO agencies.Fri, 20 Mar 2026 00:00:00 GMTSEOkeyword researchSEOsearch intentlong-tail keywordsSEO toolshttps://ighenatt.es/en/blog/keyword-cannibalization-solution/https://ighenatt.es/en/blog/keyword-cannibalization-solution/Cannibalization makes two of your pages compete for the same keyword, weakening each other. How to detect it with GSC, the 4 strategies to resolve it, and a prevention framework.Thu, 19 Mar 2026 00:00:00 GMTTechnical SEOcannibalizationkeywordsduplicate contentconsolidationtechnical SEOGoogle Search Consolehttps://ighenatt.es/en/blog/seo-roi-measuring-results/https://ighenatt.es/en/blog/seo-roi-measuring-results/Formula for calculating SEO ROI: organic revenue, organic CAC, equivalent traffic cost. Realistic timeline and benchmarks for the Spanish market.Wed, 18 Mar 2026 00:00:00 GMTSEOSEO return on investmentranking metricsmeasuring resultsSEO investmentGoogle Analyticsconversionbusiness casehttps://ighenatt.es/en/blog/seo-on-page-optimization-basics/https://ighenatt.es/en/blog/seo-on-page-optimization-basics/Practical on-page SEO guide: title tag formulas with real CTR data, meta descriptions that generate clicks, H1-H2 header structure for Google and AI engines. No generic theory.Tue, 17 Mar 2026 00:00:00 GMTSEOSEO on-pagetitle tagmeta descriptionoptimizationtechnical SEOhttps://ighenatt.es/en/blog/google-algorithm-updates-2026/https://ighenatt.es/en/blog/google-algorithm-updates-2026/Diagnostic guide for identifying whether a traffic drop is due to a core update, spam update or manual action. Recovery methodology for the Spanish market with the 2024-2025 update timeline.Mon, 16 Mar 2026 00:00:00 GMTTrendsGoogle algorithmcore updatepenaltytraffic recoveryGoogle 2026SERP volatilityhttps://ighenatt.es/en/blog/web-migration-seo-guide/https://ighenatt.es/en/blog/web-migration-seo-guide/A poorly executed web migration can erase years of SEO work in weeks. Pre-migration checklist, 301 redirect mapping and 90-day monitoring protocol for the Spanish market.Sun, 15 Mar 2026 00:00:00 GMTTechnical SEOSEO migration301 redirectsdomain changeweb redesigntraffic losstechnical SEOhttps://ighenatt.es/en/blog/internal-linking-seo-strategy/https://ighenatt.es/en/blog/internal-linking-seo-strategy/Well-executed internal linking distributes authority, reduces wasted crawl budget and increases time on site. Practical guide with hub-and-spoke, silo and contextual models.Sat, 14 Mar 2026 00:00:00 GMTTechnical SEOinternal linkingweb architecturelink juicetechnical SEOcrawl budgethttps://ighenatt.es/en/blog/semrush-vs-ahrefs-2026/https://ighenatt.es/en/blog/semrush-vs-ahrefs-2026/Honest comparison between Semrush and Ahrefs for technical SEO in 2026: backlink analysis, technical audit, keyword research, pricing and use cases. No affiliate links.Fri, 13 Mar 2026 00:00:00 GMTSEOSemrushAhrefsSEO toolscomparisonaudithttps://ighenatt.es/en/blog/slow-online-store-diagnosis/https://ighenatt.es/en/blog/slow-online-store-diagnosis/How to diagnose why your online store is slow and fix it: heavy images, excessive plugins, inadequate server, unoptimised JavaScript. Real cases.Tue, 10 Mar 2026 00:00:00 GMTOptimizationecommercespeedonline storeShopifyWooCommercehttps://ighenatt.es/en/blog/structured-data-ai-schema/https://ighenatt.es/en/blog/structured-data-ai-schema/Which types of schema markup increase your visibility in AI Overviews, ChatGPT Search and Perplexity: Article, FAQPage, HowTo, Product and more. With JSON-LD code examples.Fri, 06 Mar 2026 00:00:00 GMTTrendsstructured dataschema markupJSON-LDAI OverviewsGEOhttps://ighenatt.es/en/blog/ai-overviews-how-to-appear/https://ighenatt.es/en/blog/ai-overviews-how-to-appear/Concrete steps to optimise your content and appear in Google's AI-generated answers (AI Overviews): E-E-A-T, structure, schema, and source citability.Tue, 03 Mar 2026 00:00:00 GMTTrendsAI OverviewsGEOGoogleSGEfeatured snippetshttps://ighenatt.es/en/blog/hreflang-international-implementation/https://ighenatt.es/en/blog/hreflang-international-implementation/Technical guide to hreflang for multilingual sites: how to implement it in HTML, XML sitemap and HTTP headers, common errors and how to validate it works correctly.Fri, 27 Feb 2026 00:00:00 GMTTechnical SEOhreflanginternational SEOmultilingualcanonicalhttps://ighenatt.es/en/blog/remove-unused-javascript/https://ighenatt.es/en/blog/remove-unused-javascript/How to identify and remove unused JavaScript on your website to improve load time, Core Web Vitals and SEO. Techniques with real code examples.Tue, 24 Feb 2026 00:00:00 GMTWeb PerformanceJavaScriptweb performancetree shakingCore Web Vitalshttps://ighenatt.es/en/blog/webp-images-seo-performance/https://ighenatt.es/en/blog/webp-images-seo-performance/How to use WebP images to improve load speed and SEO: conversion, srcset and sizes attributes, correct lazy loading, and automatic optimization tools.Fri, 20 Feb 2026 00:00:00 GMTWeb PerformanceWebPimagesweb performanceLCPoptimizationhttps://ighenatt.es/en/blog/seo-audit-tools-2026/https://ighenatt.es/en/blog/seo-audit-tools-2026/The best tools for technical SEO audits in 2026: free (GSC, Screaming Frog free) and paid (Semrush, Ahrefs, Sitebulb). A real comparison with use cases.Tue, 17 Feb 2026 00:00:00 GMTSEOSEO toolsSEO auditScreaming FrogSemrushAhrefshttps://ighenatt.es/en/blog/cls-what-it-is-how-to-fix/https://ighenatt.es/en/blog/cls-what-it-is-how-to-fix/Complete guide to Cumulative Layout Shift (CLS): what causes content jumps, how to measure it with Chrome DevTools and how to eliminate it on any website.Fri, 13 Feb 2026 00:00:00 GMTWeb PerformanceCLSCore Web Vitalslayout shiftUXhttps://ighenatt.es/en/blog/lcp-causes-and-solutions/https://ighenatt.es/en/blog/lcp-causes-and-solutions/The most frequent causes of slow LCP in 2026: unoptimized images, blocking fonts, slow server. Diagnosis and solutions with real tools.Tue, 10 Feb 2026 00:00:00 GMTWeb PerformanceLCPCore Web Vitalsweb performancespeedhttps://ighenatt.es/en/blog/seo-consulting-barcelona/https://ighenatt.es/en/blog/seo-consulting-barcelona/What a professional SEO consultancy in Barcelona includes, how to choose the right agency, differences between a freelance consultant and an agency, and what questions to ask before signing.Fri, 06 Feb 2026 00:00:00 GMTLocal SEOSEO consultingBarcelonaSEO agencyweb positioninghttps://ighenatt.es/en/blog/crawl-budget-optimization/https://ighenatt.es/en/blog/crawl-budget-optimization/What crawl budget is, why it matters on large sites, and how to optimise it so Googlebot spends its time crawling your most valuable pages.Tue, 03 Feb 2026 00:00:00 GMTTechnical SEOcrawl budgetGooglebotindexationrobots.txthttps://ighenatt.es/en/blog/javascript-seo-problems/https://ighenatt.es/en/blog/javascript-seo-problems/The most common JavaScript SEO problems: late rendering, content invisible to Google, and how to diagnose and fix them with real examples.Fri, 30 Jan 2026 00:00:00 GMTTechnical SEOJavaScript SEOrenderingGooglebotSSRhttps://ighenatt.es/en/blog/technical-seo-ecommerce/https://ighenatt.es/en/blog/technical-seo-ecommerce/Technical SEO checklist specific to ecommerce: crawlability, Core Web Vitals, structured data, internationalisation, duplicate content and more. With real examples.Tue, 27 Jan 2026 00:00:00 GMTEcommerceecommerce SEOtechnical SEOShopifyWooCommerceonline storehttps://ighenatt.es/en/blog/geo-seo-artificial-intelligence/https://ighenatt.es/en/blog/geo-seo-artificial-intelligence/What GEO (Generative Engine Optimization) is, how it differs from traditional SEO, and how to optimise your content to appear in AI Overviews and ChatGPT Search.Fri, 23 Jan 2026 00:00:00 GMTGEOGEOSEOartificial intelligenceAI OverviewsChatGPT Searchhttps://ighenatt.es/en/blog/web-speed-seo/https://ighenatt.es/en/blog/web-speed-seo/Real data on how page load speed affects SEO rankings and conversion rates. Case studies, metrics and steps to improve it.Tue, 20 Jan 2026 00:00:00 GMTWeb Performanceweb speedperformanceSEOPageSpeedconversionhttps://ighenatt.es/en/blog/local-seo-barcelona/https://ighenatt.es/en/blog/local-seo-barcelona/Everything about local SEO for businesses in Barcelona: how to optimise Google Business Profile, get reviews, and rank ahead of your local competition.Thu, 15 Jan 2026 00:00:00 GMTLocal SEOlocal SEOBarcelonaGoogle Business Profilelocal rankinghttps://ighenatt.es/en/blog/seo-technical-audit/https://ighenatt.es/en/blog/seo-technical-audit/Discover what a professional technical SEO audit includes, how to prepare for one, and what problems it detects that prevent Google from correctly indexing your website.Mon, 12 Jan 2026 00:00:00 GMTSEOSEO audittechnical SEOSEO checklistindexationhttps://ighenatt.es/en/blog/core-web-vitals-2026/https://ighenatt.es/en/blog/core-web-vitals-2026/Everything you need to know about Core Web Vitals in 2026: what LCP, CLS and INP measure, how they affect Google's ranking, and how to improve them with real data.Thu, 08 Jan 2026 00:00:00 GMTWeb PerformanceCore Web VitalsLCPCLSINPweb performancehttps://ighenatt.es/en/blog/what-is-technical-seo/https://ighenatt.es/en/blog/what-is-technical-seo/Learn what technical SEO is, what makes it different from on-page and off-page SEO, and why it is the foundation of any solid ranking strategy in 2026.Mon, 05 Jan 2026 00:00:00 GMTTechnical SEOtechnical SEOSEO auditweb rankingGooglehttps://ighenatt.es/en/blog/ux-design-for-conversion/https://ighenatt.es/en/blog/ux-design-for-conversion/UX principles and user-centred experiences focused on conversion that increase sales. Real cases and strategies for optimised web design.Tue, 25 Feb 2025 00:00:00 GMTUX/UIUXDesignConversionUser experiencehttps://ighenatt.es/en/blog/image-optimization-webp-avif/https://ighenatt.es/en/blog/image-optimization-webp-avif/Complete guide to modern formats for image optimisation and professional web design. Compare WebP vs AVIF, improve speed, performance and Core Web Vitals for your site.Thu, 20 Feb 2025 00:00:00 GMTOptimisationImagesModern formatAVIFOptimisationPerformancehttps://ighenatt.es/en/blog/performance-ux-conversion/https://ighenatt.es/en/blog/performance-ux-conversion/UX strategies focused on conversion to balance usability and commercial goals. Optimised web design for Barcelona.Sat, 15 Feb 2025 00:00:00 GMTUX/UIUXConversionDesignOptimisationTechnical SEOhttps://ighenatt.es/en/blog/implementing-schema-markup/https://ighenatt.es/en/blog/implementing-schema-markup/Complete guide to implementing schema markup and structured data. Improve your SEO with rich snippets and optimised web design.Mon, 10 Feb 2025 00:00:00 GMTTechnical SEOSchema MarkupStructured DataRich SnippetsSEOhttps://ighenatt.es/en/blog/technical-seo-audits-guide/https://ighenatt.es/en/blog/technical-seo-audits-guide/Complete technical SEO audit guide with optimised web design: professional methodology, essential tools and crawl analysis.Wed, 05 Feb 2025 00:00:00 GMTTechnical SEOSEO AuditTechnical SEOCrawlingIndexationhttps://ighenatt.es/en/blog/link-building-strategies/https://ighenatt.es/en/blog/link-building-strategies/SEO link building strategies 2025: effective and white-hat techniques to obtain quality backlinks, increase your domain authority and improve your rankings.Thu, 30 Jan 2025 00:00:00 GMTSEOLink BuildingSEOBacklinksDomain Authorityhttps://ighenatt.es/en/blog/ai-impact-on-seo/https://ighenatt.es/en/blog/ai-impact-on-seo/Artificial intelligence and machine learning transform web rankings. Advanced tools to optimise your SEO strategy.Sat, 25 Jan 2025 00:00:00 GMTTrendsArtificial IntelligenceWeb RankingsMachine LearningTrendshttps://ighenatt.es/en/blog/core-web-vitals-seo/https://ighenatt.es/en/blog/core-web-vitals-seo/Discover how Core Web Vitals (LCP, CLS, INP) improve your web ranking in Google. Complete practical guide to optimise performance, web design and user experience.Mon, 20 Jan 2025 00:00:00 GMTWeb PerformanceCore Web VitalsSEOLCPCLSINPhttps://ighenatt.es/en/blog/javascript-performance-optimization/https://ighenatt.es/en/blog/javascript-performance-optimization/Advanced JavaScript optimisation techniques for professional web design. Improve load speed, Core Web Vitals, performance and user experience in your web applications.Wed, 15 Jan 2025 00:00:00 GMTDevelopmentJavaScriptOptimisationPerformanceCore Web VitalsTechnical SEO