Discover the latest trends, strategies and success cases in SEO and web optimization.
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Elu Gonzalez
July 12, 2026
How to interpret Google's new Generative AI performance report in Search Console: rollout access, dimensions, aggregation, limits, and a practical SEO reporting workflow.
Elu Gonzalez
July 5, 2026
A practical framework for turning technical SEO requirements into automated CI/CD checks for redirects, canonicals, hreflang, robots directives and status-code regressions.
Elu Gonzalez
June 28, 2026
What Chrome's experimental Lighthouse Agentic Browsing category measures, how WebMCP, accessibility, CLS and llms.txt fit together, and how technical SEO teams should use it.
Elu Gonzalez
June 21, 2026
How ecommerce technical SEO teams should build Product structured data for merchant listings, AI search and data quality.
Elu Gonzalez
June 13, 2026
A practical SEO forecasting method for CMOs, founders and SEO leads: score opportunities before assigning budget.
Elu Gonzalez
June 6, 2026
Edge SEO moves technical fixes closer to the request: redirects, canonical headers, cache policy and performance controls.
Elu Gonzalez
May 30, 2026
A practical guide for editorial teams and Spanish businesses that want Discover visibility without turning strategy into clickbait.
Elu Gonzalez
May 23, 2026
How ecommerce stores should handle filters, crawl budget and indexation without blocking valuable category demand.
Elu Gonzalez
May 16, 2026
SEO split testing helps teams measure whether title tags, internal links, content blocks and structured data changes actually improve organic performance.
Elu Gonzalez
May 9, 2026
How to prepare public documentation for search, RAG and LLM pipelines with stable URLs, chunks, anchors, Markdown alternates, freshness and traceable sources.
Elu Gonzalez
May 2, 2026
How to prepare images for AI Mode, Lens and Search Live: visual entities, surrounding text, captions, ImageObject, licensing, accessibility and measurement.
Elu Gonzalez
April 30, 2026
A practical library of patterns, source hierarchy and before/after rewrites for turning SEO copy into AI-citable passages.
Elu Gonzalez
April 28, 2026
What llms.txt can and cannot do for AI SEO: robots.txt and sitemap differences, a practical example, llms-full.txt governance and validation.
Elu Gonzalez
April 26, 2026
An advanced methodology for measuring presence in ChatGPT, Gemini and Perplexity: prompt corpus design, repeated runs, uncertainty, citations, mentions, referrals and conversions.
Elu Gonzalez
April 24, 2026
How to adapt SEO for Google AI Mode: query fan-out, follow-ups, Search Live, Chrome AI Mode, and measurement without confusing it with AI Overviews.
Elu Gonzalez
April 22, 2026
Airbnb generates millions of pages from templates and unique data. Learn the programmatic SEO framework for scaling without Google's Helpful Content penalties.
Elu Gonzalez
April 20, 2026
Every day, GPTBot and ClaudeBot crawl your site without Google Analytics recording a single visit. Learn to detect AI bots in your server logs and decide strategically what to block and what to allow.
Elu Gonzalez
April 16, 2026
Google's Knowledge Graph connects entities, not keywords. Learn how to build your brand's identity as a semantic node so that ChatGPT and AI Overviews cite you.
Elu Gonzalez
April 12, 2026
SEO brings the audience, CRO converts it. Learn to map pages on a traffic x conversion matrix, prioritise A/B tests on organic landing pages, and use Hotjar or Clarity to multiply revenue.
Elu Gonzalez
April 10, 2026
Spain's Kit Digital programme funds up to 2,000 EUR in SEO services for SMEs and freelancers. Here is how to apply for the Advanced Internet Presence category step by step.
Elu Gonzalez
April 9, 2026
Google Ads search term reports are untapped SEO intelligence. Learn how sharing data between PPC and SEO teams validates keywords, cuts CPA, and multiplies returns across both channels.
Elu Gonzalez
April 8, 2026
Amazon is a search engine where every query carries purchase intent. Learn how the A10 algorithm works, how to optimise listings, and which tools to use for marketplace keyword research.
Elu Gonzalez
April 7, 2026
Social media does not affect rankings directly, but the indirect mechanisms are powerful: brand mentions, natural backlinks and amplified E-E-A-T signals. Here is how the social-to-SEO pipeline works.
Elu Gonzalez
April 6, 2026
Over 422,000 sites suffered negative SEO attacks in 2024. Learn the 3-layer defence protocol — monitor, contain, and disavow — to shield your website before it is too late.
Elu Gonzalez
April 5, 2026
Identical text across multiple URLs silently dilutes your domain authority. Technical guide to detecting and resolving duplicate content in 2026.
Elu Gonzalez
April 4, 2026
YouTube processes 3 billion searches per month and its videos appear in Google's AI Overviews. Learn how the algorithm works and which signals to optimise.
Elu Gonzalez
April 3, 2026
Sitemap types, correct structure, fields Google ignores, and how to submit them in GSC. Everything you need so Googlebot actually finds your pages.
Elu Gonzalez
April 2, 2026
The most dangerous robots.txt errors are the ones nobody detects: silent blocks that prevent key pages from being indexed for months.
Elu Gonzalez
April 1, 2026
Learn to configure GA4 to measure SEO performance: organic conversion events, audience segments, GSC integration and key engagement metrics.
Elu Gonzalez
March 31, 2026
How 301, 302, 307, and 308 redirects work in SEO: PageRank flow, redirect chains, redirect loops, JavaScript redirects, and the most costly mistakes in site migrations.
Elu Gonzalez
March 30, 2026
Google added a second E to E-A-T in 2022 and changed the rules for authoritative content. Learn what separates experience from expertise, how to optimise your author bio pages, and which specific signals Google uses to evaluate authority in 2026.
Elu Gonzalez
March 29, 2026
Server logs reveal what Google Search Console does not show: which URLs Googlebot crawls, how often, and where crawl budget is wasted. This guide covers Apache/Nginx format, bot identification, tools and Python-based analysis.
Elu Gonzalez
March 28, 2026
Organic CTR is the most underused traffic lever in SEO. Learn how to optimise title tags, meta descriptions and structured data to earn more clicks from your current Google positions.
Elu Gonzalez
March 27, 2026
Deleting content can multiply your organic traffic. Learn how to audit your site with GSC, identify pages harming your site quality, and apply the delete-update-consolidate framework to recover rankings.
Elu Gonzalez
March 26, 2026
Most businesses set up their GBP once and forget it. Those who dominate local SEO publish weekly posts, actively manage Q&A, select strategic attributes, and analyze GBP Insights with specific metrics. The difference between appearing and dominating.
Elu Gonzalez
March 25, 2026
12–15% of Google searches trigger a featured snippet, but visibility dropped 64% in 2025 due to AI Overviews. Learn how to structure content for position zero: paragraph, list and table formats, when it's worth pursuing, and how to prepare for AI citation too.
Elu Gonzalez
March 24, 2026
INP replaced FID in March 2024 as the Core Web Vital for interactivity. Learn what it measures, why 23% of mobile sites still fail it, and how to optimize event handlers, long tasks, and the scheduler API.
Elu Gonzalez
March 23, 2026
94.8% of websites fail WCAG. Learn how accessibility improvements — alt text, semantic HTML, ARIA, heading structure — directly impact technical SEO and why the European Accessibility Act demands action in 2026.
Elu Gonzalez
March 22, 2026
Discover how site architecture affects technical SEO: URL structure, page depth, silo and flat models, and how to design a structure Googlebot can crawl efficiently.
Elu Gonzalez
March 21, 2026
Learn how to use Google Search Console to improve your search rankings in 2026. From initial setup to AI-powered reports, this practical guide covers everything you need to maximize the value of Google's free SEO tool.
Elu Gonzalez
March 20, 2026
Learn the professional keyword research method for 2026: from search intent to content plan. With tools, common mistakes and the step-by-step process used by SEO agencies.
Elu Gonzalez
March 20, 2026
Cannibalization makes two of your pages compete for the same keyword, weakening each other. How to detect it with GSC, the 4 strategies to resolve it, and a prevention framework.
Elu Gonzalez
March 19, 2026
Formula for calculating SEO ROI: organic revenue, organic CAC, equivalent traffic cost. Realistic timeline and benchmarks for the Spanish market.
Elu Gonzalez
March 18, 2026
Practical on-page SEO guide: title tag formulas with real CTR data, meta descriptions that generate clicks, H1-H2 header structure for Google and AI engines. No generic theory.
Elu Gonzalez
March 17, 2026
Diagnostic guide for identifying whether a traffic drop is due to a core update, spam update or manual action. Recovery methodology for the Spanish market with the 2024-2025 update timeline.
Elu Gonzalez
March 16, 2026
A poorly executed web migration can erase years of SEO work in weeks. Pre-migration checklist, 301 redirect mapping and 90-day monitoring protocol for the Spanish market.
Elu Gonzalez
March 15, 2026
Well-executed internal linking distributes authority, reduces wasted crawl budget and increases time on site. Practical guide with hub-and-spoke, silo and contextual models.
Elu Gonzalez
March 14, 2026
Honest comparison between Semrush and Ahrefs for technical SEO in 2026: backlink analysis, technical audit, keyword research, pricing and use cases. No affiliate links.
Elu Gonzalez
March 13, 2026
How to diagnose why your online store is slow and fix it: heavy images, excessive plugins, inadequate server, unoptimised JavaScript. Real cases.
Elu Gonzalez
March 10, 2026
Which types of schema markup increase your visibility in AI Overviews, ChatGPT Search and Perplexity: Article, FAQPage, HowTo, Product and more. With JSON-LD code examples.
Elu Gonzalez
March 6, 2026
Concrete steps to optimise your content and appear in Google's AI-generated answers (AI Overviews): E-E-A-T, structure, schema, and source citability.
Elu Gonzalez
March 3, 2026
Technical guide to hreflang for multilingual sites: how to implement it in HTML, XML sitemap and HTTP headers, common errors and how to validate it works correctly.
Elu Gonzalez
February 27, 2026
How to identify and remove unused JavaScript on your website to improve load time, Core Web Vitals and SEO. Techniques with real code examples.
Elu Gonzalez
February 24, 2026
How to use WebP images to improve load speed and SEO: conversion, srcset and sizes attributes, correct lazy loading, and automatic optimization tools.
Elu Gonzalez
February 20, 2026
The best tools for technical SEO audits in 2026: free (GSC, Screaming Frog free) and paid (Semrush, Ahrefs, Sitebulb). A real comparison with use cases.
Elu Gonzalez
February 17, 2026
Complete guide to Cumulative Layout Shift (CLS): what causes content jumps, how to measure it with Chrome DevTools and how to eliminate it on any website.
Elu Gonzalez
February 13, 2026
The most frequent causes of slow LCP in 2026: unoptimized images, blocking fonts, slow server. Diagnosis and solutions with real tools.
Elu Gonzalez
February 10, 2026
What a professional SEO consultancy in Barcelona includes, how to choose the right agency, differences between a freelance consultant and an agency, and what questions to ask before signing.
Elu Gonzalez
February 6, 2026
What crawl budget is, why it matters on large sites, and how to optimise it so Googlebot spends its time crawling your most valuable pages.
Elu Gonzalez
February 3, 2026
The most common JavaScript SEO problems: late rendering, content invisible to Google, and how to diagnose and fix them with real examples.
Elu Gonzalez
January 30, 2026
Technical SEO checklist specific to ecommerce: crawlability, Core Web Vitals, structured data, internationalisation, duplicate content and more. With real examples.
Elu Gonzalez
January 27, 2026
What GEO (Generative Engine Optimization) is, how it differs from traditional SEO, and how to optimise your content to appear in AI Overviews and ChatGPT Search.
Elu Gonzalez
January 23, 2026
Real data on how page load speed affects SEO rankings and conversion rates. Case studies, metrics and steps to improve it.
Elu Gonzalez
January 20, 2026
Everything about local SEO for businesses in Barcelona: how to optimise Google Business Profile, get reviews, and rank ahead of your local competition.
Elu Gonzalez
January 15, 2026
Discover what a professional technical SEO audit includes, how to prepare for one, and what problems it detects that prevent Google from correctly indexing your website.
Elu Gonzalez
January 12, 2026
Everything you need to know about Core Web Vitals in 2026: what LCP, CLS and INP measure, how they affect Google's ranking, and how to improve them with real data.
Elu Gonzalez
January 8, 2026
Learn what technical SEO is, what makes it different from on-page and off-page SEO, and why it is the foundation of any solid ranking strategy in 2026.
Elu Gonzalez
January 5, 2026
UX principles and user-centred experiences focused on conversion that increase sales. Real cases and strategies for optimised web design.
Elu Gonzalez
February 25, 2025
Complete guide to modern formats for image optimisation and professional web design. Compare WebP vs AVIF, improve speed, performance and Core Web Vitals for your site.
Elu Gonzalez
February 20, 2025
UX strategies focused on conversion to balance usability and commercial goals. Optimised web design for Barcelona.
Elu Gonzalez
February 15, 2025
Complete guide to implementing schema markup and structured data. Improve your SEO with rich snippets and optimised web design.
Elu Gonzalez
February 10, 2025
Complete technical SEO audit guide with optimised web design: professional methodology, essential tools and crawl analysis.
Elu Gonzalez
February 5, 2025
SEO link building strategies 2025: effective and white-hat techniques to obtain quality backlinks, increase your domain authority and improve your rankings.
Elu Gonzalez
January 30, 2025
Artificial intelligence and machine learning transform web rankings. Advanced tools to optimise your SEO strategy.
Elu Gonzalez
January 25, 2025
Discover how Core Web Vitals (LCP, CLS, INP) improve your web ranking in Google. Complete practical guide to optimise performance, web design and user experience.
Elu Gonzalez
January 20, 2025
Advanced JavaScript optimisation techniques for professional web design. Improve load speed, Core Web Vitals, performance and user experience in your web applications.
Elu Gonzalez
January 15, 2025